Content & design
I create social graphics, edit short videos, and adapt content for Instagram, TikTok, and LinkedIn.
Hello, I’m
I’m a creative marketer.
I’m a final-year marketing student at Nottingham Trent University. I make social content, develop campaign ideas, and help bring brand activations to life.
Skills
I create social graphics, edit short videos, and adapt content for Instagram, TikTok, and LinkedIn.
I develop campaign ideas and think through who they need to reach, where they’ll run, and how to measure the response.
I help prepare events, support on-the-ground delivery, and capture behind-the-scenes content.
Portfolio
Browse the campaigns and open a case study to see my role and results.
Brand activationsBringing brand experiences to life on the ground
See case study ↗I supported Bacardi’s sales and marketing team with event preparation and behind-the-scenes video. The activations included the Salty × Patrón dinner, the Grey Goose Hotel and the Bermuda County Game.

Paid media & creativeA Spotify campaign and social creative for a growing brand
See case study ↗I pitched location-based Spotify ads to reach listeners near Graze Craze stores. I also designed social assets and produced videos for the brand.

Marketing communicationsSocial content, email campaigns and events
See case study ↗I created branded graphics and Reels, managed social media, and supported internal and external email campaigns and event planning.

Community & socialBuilding an audience for a student-led sports society
See case study ↗As Marketing Officer, I managed the society’s social channels, live-streamed games and created content to encourage students to join and support the teams.

Social mediaSocial content for a global health organisation
See case study ↗I supported Instagram, TikTok, and YouTube, helped plan events, and contributed to research on healthcare challenges and opportunities in Ethiopia.
A behind-the-scenes look at the internship programme
See case study ↗During my finance internship, I filmed a day-in-the-life video about my experience. Enstar shared it on LinkedIn to promote the internship programme.
Creative gallery
Explore the designs and behind-the-scenes photos from my projects. Select any image to see it in full.
About me
I’m a final-year Marketing student at Nottingham Trent University. I’m half Bermudian and half Ethiopian, and my experience across more than five countries shapes how I think about what connects with different audiences.
I enjoy working across a campaign, from coming up with an idea and making the content to seeing how people respond.
See my experience ↓Education & experience
From studying marketing in Nottingham to creating campaigns and content across different industries.
I’m in my final year of Marketing. I also served as Marketing Officer for the university volleyball society, managing its social channels and live-streaming games.
I supported the sales and marketing team through creative production, social content, and on-the-ground brand activations.
I created branded content and helped deliver email campaigns, events, and presentations.
I produced social designs and videos and pitched a location-based Spotify campaign to the Marketing Ad Fund Committee.